Damien Hirst

TATE Modern - 2012

Reaching new heights

Role
Social media and PR manager

Team
TATE Modern

Year
2012

For Tate Modern's blockbuster exhibition for the Olympic period, 'Damien Hirst' I was responsible for creating attendance forecasts, all branding approvals (inlcuding 10 x sponsors and partners) and supply of all collateral, and the management of a media partnership event with The Guardian / Observer with Jonathan Jones.

I was delighted to also work on an outdoor activation with Damien Hirst's preferred charity whereby members of the public and local schools could create their own 'spin painting' in Covent Garden.

The exhibition was Tate's second most attended of all time, attracting nearly 500,000 people.

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