As part of 14-18 NOW’s centenary arts commissions for the First World War, director Danny Boyle created ‘Pages of the Sea’, a national commemoration of 100 years since the Armistice and the end of the first world war on 11 November 2018.
Huge portraits of men and women who left their shores to serve in the conflict were etched into the sand on 32 beaches around the UK and Ireland. Amongst public events and poetry readings of a newly commissioned work by Poet Laureate Carol Ann Duffy, the portraits were left to be washed away by the tide, a moving, impactful ‘thank you and goodbye’ to those lost.
Managing outreach and content creation with Celebrity Ambassadors and public figures for the awareness and PR campaign, I contributed to the delivery of:
Over 1000 articles and 130 broadcast pieces relating to Pages of the Sea
250,000 visits to the website www.pagesofthesea.co.uk
97,000 visits to the website on the day, 11 November 2018
Over 35,000 Tweets generating 248 million impressions
Call to action campaign videos and poetry recordings from Ambassadors including Zoë Wanamaker, Jeremy Irons, Christopher Eccleston, Kate Adie and Dawn French.
Social Media support from well know figures such as Bear Grylls, Roman Kemp and Greg Jenner
The BBC covered the day extensively, including prominent coverage on the Remembrance programme and news, BBC homepage and social media accounts.