Dynamo:
Magician Impossible

The View from The Shard - 2014

Levitation station

Role
Social media and PR manager

Team
The View from The Shard

Year
2014

For the final series of Dynamo: Magician Impossible (UKTV), I coordinated the filming and media releases of The Shard levitation stunt.

Working cross-functionally with Dynamo's own team, UKTV and The Shard building owners the stunt was widely reported in UK media reaching 16.9 million people.

The controversy around the 'wires' reportedly seen to expose the technicalities of the illusion was received with good humour, and even gave opportunity to further story angles and social media content for the stunt.

Coverage examples: Mirror.co.uk