London's highest garden
The launch

The View from The Shard - 2015

Gardeners world

Role
Social media and PR manager

Team
The View from The Shard

Year
2015

After a successful long-lead campaign with trade and lifestyle outlets around a picnic partnership with Fortnum & Mason for summer, I coordinated a burst of activity from sunrise to sunset, celebrating aspects of the Great British Summertime in London's highest Garden at The View from The Shard.

Good Morning Britain reached around 560,000 viewers, the six weather broadcasts having a total advertising equivalent value of £24,000 (based on 30s advertising spot during the show costing on average £4,000). Subsequent press coverage for the picture stories, including 'English Rose' Fearne Cotton’s appearance, had a reach of 6,115,658 including 6 National titles, with a total advertising equivalent value of £99,728.17.

Total UK Reach: 6,675,658 // Total UK AVE: £123,728.17

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