Human-size hamper delivery
Fortnum & Mason

The View From The Shard - 2015

Big Friendly Gift

Role
Social media and PR manager

Team
The View from The Shard

Year
2015

To launch ticket sales of the F&M picnics at the top of The Shard, I managed the installation of a giant 4m F&M hamper delivered to London Bridge Station, and hosted ice-cream sampling and leafleting 27 April – 1 May 2015. First images were released to Picture desks and on Social Media.

Results:

  • #SkyHighTea messages reached 268,171 twitter accounts
  • TVfTS email was opened by 15,114 subscribers (20.6%)
  • Booking link on social media received 760 unique clicks
  • TVfTS Facebook post reached 22,680 users
  • F&M instagram post of the hamper delivery was their most popular ever!
  • 418 (13.5%) tickets sold over bank holiday weekend 1-4 May