I’ve been instrumental in aiding of Into Film’s impact by targeting educators to recruit new Into Film Club leaders in schools and promote free seats for students and teachers at the annual Into Film Festival. All the new registrants were served appropriate messaging at all stages of their booking or club set-up process - this I’ve achieved by creating custom conversion tracking along the user journey.
I’ve also utilised my broad experience with social media channels by creating bespoke audiences on Facebook and Twitter, using existing eCRM data and lookalike audiences. Once I’ve implemented complex bidding and optimisation strategies, I’ve kept Cost Per Click and Cost Per Acquisition to tight budgetary targets.
"Over the past twelve months, Stacey has been instrumental in helping us carry out our marketing campaigns, from lead generation to retargeting, brand awareness and acquisition. Stacey is knowledgeable, responsive and committed to supporting our business objectives. I feel strongly that we are receiving the best possible insight and advice on how to take our social advertising to the next level." Sally Davies, Senior Marketing Officer