myPropertyGenius
This time it's personalised

Knight Frank - 2016

Using big data to talk local

Role
Head of social media

Team
Passion Digital

Year
2016

Using BIG data (750,000 unique postcodes!) to talk local, I led a campaign to segment and create bespoke advertising creative on social media for 50 catchment areas of Knight Frank branches, with the aim of driving valauble property apparaisal leads.

Behavioral economic copy highlighted property price increases per postcode segment, and we used publish-time-optimisation served at times of day whereby users were most likely to respond.

  • 3,006,521 impressions with key audiences across the UK
  • 97,650 interactions on ads (average 3.2% interaction rate)
  • 38,028 website visits
  • 1.26% click-through-rate
  • 0.61 cost per click
sw-kf-award
sw-kf-splash

 

Get In Touch

stacey@stacey-wright.com