The National Union of Women Suffrage Societies worked in various ways in order to get the women’s suffrage bill to the parliament throughout the 19th century. Upon the declaration of war, the suffragettes dedicated themselves to the support of the government’s war campaign. Thanks to their invaluable contribution and continued lobbying, 1918 marked the year when the government, under the terms of the Representation Of The People Act allowed approximately 8.4 million women to cast a vote in November 1918 election.
To commemorate this life-changing moment in the history, 14-18 NOW commissioned a mass participation artwork PROCESSIONS across the country on 10 June 2018. Produced by Artichoke, PROCESSIONS was a celebration of the centenary of suffrage, with participants singing and dancing in the streets of Cardiff, Belfast, London and Edinburgh.
I led the outreach and management of ambassadors and influencers, supporting the online registrations including partnership events, negotiating activity directly with the talent and their agents. The Ambassadors included: Confetti Crowd, Wah Nails, Tatty Devine, Saoirse-Monica Jackson, Jamz Supernova, Jessica Fostekew.
The resulting impact on the day commemorated the incredible work done by the movement and communicated the message of work still left for future generations of women to follow up on. The Ambassadors I’ve recruited and worked with had an incredible combined following of 779,125 users on Instagram and 121,691 on Twitter. That’s an overall Potential Reach: 900,816 people.