RunTogether
Social media campaign

England Athletics - 2016

Cool runnings

Role
Head of social media

Team
Passion Digital

Year
2016

To support the launch of England Athletics’ RunTogether campaign, I managed a dynamic Social Media campaign to drive registrations, community engagement and growth with key audiences in the four-month period 5 December 2016 – 31 March 2017.

At least 8,642 tracked registrations to RunTogether were delivered from digital marketing activity; 144% of the target 6,000. 10.3% of all website sessions driven by our activities generated a registration. 

Share of voice for RunTogether as a new brand increased dramatically online compared to its predecessor Run England; reaching 3,116,048 Facebook users, and 13,019,353 users on Twitter. Brand advocacy of RunTogether vs Run England was also greatly improved with social media communities, as engagement rates increased by 12% on Instagram, 40% on Facebook and 50% on Twitter.

  • 8,642+ Registrations
  • 83,401 Website Sessions
  • 494,998 Twitter Impressions
  • 9,006 FB Page Likes
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