Capital FM Make Some Noise
with Taylor Swift

The View from The Shard - 2014

Look what you made her do...

Role
Social media and PR manager

Team
The View from The Shard

Year
2014

Using BIG data (750,000 unique postcodes!) to talk local, I led a campaign to segment and create bespoke advertising creative on social media for 50 catchment areas of Knight Frank branches, with the aim of driving valauble property apparaisal leads.

Behavioral economic copy highlighted property price increases per postcode segment, and we used publish-time-optimisation served at times of day whereby users were most likely to respond.

  • 3,006,521 impressions with key audiences across the UK
  • 97,650 interactions on ads (average 3.2% interaction rate)
  • 38,028 website visits
  • 1.26% click-through-rate
  • 0.61 cost per click
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