Working with infamous flavour experience designers, Bompas & Parr, the level 72 Skydeck of The Shard was transformed into a winter wonderland.
Covering a number of angles, from weather picture stories to food pieces to listings, the stories were covered in national outlets including The Daily Mirror, The Daily Telegraph, Metro UK, Daily Express, Time Out London, Good Housekeeping, London Evening Standard and ITN Evening News.
This had a potential reach over the campaign period of 14.2 million people.
As additional activity as part of the Bompas & Parr 'Height of Winter' installation on the Level 72 Skydeck at The View from The Shard, I worked with Sadler's Wells Theatre to create a photo opportunity with classic children's production The Snowman.
The images were picked up by national news including The Guardian, Daily Star and FT.com, reaching 2.8 million readers.